Communicate your unique value

Because messaging is the foundation of your marketing, you may be ready for a copywriter earlier than you think. It’s smart to figure out your messaging at the same time as developing your product or service, so that your offer matches perfectly with the story you’ll use to sell your offer.

Before working on your messaging, you need to know what your business is and you need to be ready to start selling soon.

I recommend this order:

1. Develop your preliminary plan for your new business or offer.
2. Build your messaging and positioning. (This is the time to reach out to me!)
3. Write the copy.
4. Hire a designer and/or developer to publish the copy. 

(Have you already started with a designer or developer, or do you have your business up and running? It’s never too late to put together high-converting messaging. The best time to start is now!)

I have a client who makes cutting-edge software for advanced AI manufacturing systems. The point of my client’s software is to catch mistakes. Because even the best AIs make mistakes.

There are lots of great uses for AI writing. (I use it myself all the time.) But it’s not a cure-all. I’d recommend using AI for writing if:

• You know exactly what you need written (length, sections, style, etc)
• You have time to figure out the AI, write effective prompts, and review the output carefully
• You know how to tweak the output to make sure it has your brand voice and sounds human
• You know enough about copywriting to assess whether the AI’s output is effective for your purposes

If that’s you, then AI might be the right choice. If not, then hiring a human expert is going to save you time and give you better results. (If your project is well-suited to AI, then your human writer will use it!)

Messaging is the foundation of your business and how you connect to customers. If your AI writer gives you something that’s generic, ineffective, or even incorrect, then you’ll lose potential customers every time someone sees that writing. It’s worth investing in professional copywriting to make sure your messaging foundation is solid. With your core messaging in place, it will be much easier to use AI yourself for other projects, too.

I quote each project individually because every project is unique. Once we talk about what you need in more detail, I’ll be able to give you a quote for your specific project.

I know small businesses and startups have tight budgets, so I always work with clients to find the best way to give them the maximum value. That’s why every package is unique — so that you get exactly what you need.

If you’d like to know how much it will cost, we can set up a free call to answer all your questions. The call has no pressure or commitment. It’s just so you can get the right information for your unique business.