Make the impact and income you want
Let’s get your expertise to the people who need it
Done-for-you or done-with-you marketing strategy & copywriting that gets your expertise and support to your people. For programs, courses, memberships, and knowledge products.
You can help people. But…
Only if they understand what you do and why it matters. Let’s make that happen.
analytical skills
empathy
that converts
Using a scientific mind and a big heart, I translate your offer into a clear brand narrative that makes sure your audience understands the value, cares, and actually buys.
Because each project is unique, start by booking a free call.
Life is hard. We can fix that, but only if we come together.
We’re living in a wild time. While there’s a lot to worry about, I believe that we can solve the problems we’re facing — but only if we work together.
You hold part of the key to that solution. Your expertise and the way you support people matters.
But you can only make your impact — and a sustainable income — if you can connect with the right people.
That’s what I help you do.
Here’s how it works.
- Meet – Book a free half-hour call to ask your questions and tell me about the amazing thing you’re selling.
- Strategize – We figure out a plan to hit your next business goal.
- Work – Either we tackle the project together (done-with-you) or you relax while I get it done (done-for-you).
- Perfect – Every project comes with 2 rounds of revisions to get it just how you want it. I also include a 3-month follow up to edit based on real performance data (this is where the magic happens).
- Connect – Put your new strategy and copy out into the world and start connecting with (and changing the lives of) the people who need you.
I love working with change-makers of all shapes and sizes
Ifs, Ands, Buts
Because messaging is the foundation of your marketing, you may be ready for a copywriter earlier than you think. It’s smart to figure out your messaging at the same time as developing your product or service, so that your offer matches perfectly with the story you’ll use to sell your offer.
Before working on your messaging, you need to know what your business is and you need to be ready to start selling soon.
I recommend this order:
- Develop your preliminary plan for your new business or offer.
- Build your messaging and positioning. (This is the time to reach out to me!)
- Write the copy.
- Hire a designer and/or developer to publish the copy.
(Have you already started with a designer or developer, or do you have your business up and running? It’s never too late to put together high-converting messaging. The best time to start is now!)
I have a client who makes cutting-edge software for advanced AI manufacturing systems. The point of my client’s software is to catch mistakes. Because even the best AIs make mistakes.
There are lots of great uses for AI writing. (I use it myself all the time.) But it’s not a cure-all. I’d recommend using AI for writing if:
- You know exactly what you need written (length, sections, style, etc)
- You have time to figure out the AI, write effective prompts, and review the output carefully
- You know how to tweak the output to make sure it has your brand voice and sounds human
- You know enough about copywriting to assess whether the AI’s output is effective for your purposes
If that’s you, then AI might be the right choice. If not, then hiring a human expert is going to save you time and give you better results. (If your project is well-suited to AI, then your human writer will use it!)
Messaging is the foundation of your business and how you connect to customers. If your AI writer gives you something that’s generic, ineffective, or even incorrect, then you’ll lose potential customers every time someone sees that writing. It’s worth investing in professional copywriting to make sure your messaging foundation is solid. With your core messaging in place, it will be much easier to use AI yourself for other projects, too.
I quote each project individually because every project is unique. Once we talk about what you need in more detail, I’ll be able to give you a quote for your specific project.
I know small businesses and startups have tight budgets, so I always work with clients to find the best way to give them the maximum value. That’s why every package is unique — so that you get exactly what you need.
If you’d like to know how much it will cost, we can set up a free call to answer all your questions. The call has no pressure or commitment. It’s just so you can get the right information for your unique business.
Figure 1.3: 1 part STEM background for quick, detailed understanding of your offer.
1 part big heart for deep empathy with your audience.
1 part chocolate.
Get Answers to Your Questions
Start the process by scheduling a quick call with me. We’ll see if we click and I’ll share ideas of how I can help you. No pressure, no strings attached.
I promise you’ll walk away with at least 3 actionable ideas to start making progress.
