Copywriter typing down client's answers to her questions

As your business expands you might start seeking freelance help from copywriters, designers, and virtual assistants. If this is your first time hiring business support, it’s understandable to feel nervous about your first meeting!

In this blog, I’m going to explain what happens when you meet with a copywriter for the first time, so you’ll be prepared.

#1 A copywriter will ask about your business. 

A good copywriter will ask about your products or services, their distinctive qualities, and what makes your company stand out from others in the market. We’ll also ask about your future plans, such as new products or services you intend to introduce, any adjustments to your branding or marketing techniques, and your overall business goals.

The important thing to remember is that you don’t have to have everything figured out before you meet. Many business owners have trouble clarifying their business messaging, and this is where a copywriter can help. Together, we will establish your value proposition, brand messaging, and overall communication strategy.

#2 A copywriter will dive into the details of your audience. 

To be able to write persuasive copy that connects with your readers, a copywriter must first understand your target demographic. We have to deeply understand your audience’s characteristics, interests, problems, and motivations in order to develop effective copy.

If you’re not sure about the details of your target audience, don’t worry. A copywriter can help you clarify your audience profile by asking thought-provoking questions that get to the heart of what motivates your customers. In addition to asking questions, a skilled copywriter will also do their own research to learn more about your target audience. 

Once we have a clear understanding of your target audience, we can begin to create copy that speaks directly to them and addresses their specific needs and concerns. By doing this, you’ll be able to connect with your audience on a deeper level and build stronger relationships. This, in turn, will lead to increased engagement, conversions, and revenue for your business.

#3 A copywriter will discuss the next steps.

Once a copywriter fully understands your company and target market, we’ll get into the details of your project. 

We’ll start by talking about the project’s parameters. Typically, this would include information on the project’s scope, the goal you want to accomplish, and any particular requests or specifications you may have. Your schedule and any deadlines you have to meet will also be covered throughout your session. To ensure that everyone is on the same page and that the project stays on track, we establish clear expectations from the beginning.

Usually, a copywriter will email you the quote soon after your meeting. You can always talk to them if you have any questions about the estimate or the specifics of the job.

Ready to Schedule?

Your copywriter will want you to feel comfortable throughout every meeting. It should be a collaborative, friendly relationship. 

If you’re unsure of where to begin or feel like you don’t have everything planned out in great detail, don’t stress. A copywriter can help you improve your messaging and will make recommendations on which tasks to start on first. Together, we can make sure that your marketing material brings in more customers than ever before.

If you’d like to work with a copywriter, you can always get in touch with me to book your first consultation completely free. Getting help with your business is a big step that can make a huge difference. Congratulations!