The Challenge
Altissia is a global language learning platform that sells language courses and tests to individuals, schools, businesses, and distributors. They needed to update their website so that it spoke clearly to each of their audiences.
The Process
Together with the designers and team at Flying Saucer Studio, I wrote Altissia’s new website copy. We created landing pages for each of their audience segments and products, and designed the home page to clearly direct viewers to the information they need.
Our Solution
I wrote landing pages for each of Altissia’s four audiences that spoke to each group’s specific goals and use cases. On the home page, I made sure to mix clarity with compelling copy by combining straightforward headings with body copy that spoke to the audience’s desires.
The Result
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