Waverly Labs sells language translation earbuds. Their voice is professional and direct.
Their primary audience is professionals and business owners. Tourism and hospitality businesses that want to communicate with international clients, international companies that wish to collaborate across language barriers, educators and professionals attending seminars, etc. A secondary audience is individuals traveling.
Waverly Labs asked Flying Saucer Studio to create ads promoting Fourth of July and Labor Day sales. The copy needed to reflect the brand voice while including holiday-specific language.
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Working for Flying Saucer Studio, I wrote Facebook ads for the two holiday campaigns. I came up with holiday-specific language that avoided cliches and remained with the brand voice guidelines.
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