The Challenge

Joe is a podcast coach, editor, and producer who helps people launch their podcasts. His business was growing well, but he hadn’t put together a website yet — and he knew he needed one! His website needed to stand out from the many larger, more faceless podcast support sites out there, and emphasizes his personal 1-on-1 support.

The Process

I sat down with Joe to dig into what makes his support special, and to figure out what his audience truly wanted.

The Result

The result was messaging that focus on the ultimate goal of Joe’s audience: to sound great on their podcast. The copy emphasized Joe’s close personal support, and used references to “great ideas” and “experts and thinkers” to pull in the people Joe most wants to work with.