Mathison sells a Diversity, Equity and Inclusion (DEI) software platform that helps companies make real progress in DEI efforts. It’s an unusual product, and that presented a challenge: people often misunderstood their offer and assumed they were a non-profit or a consulting company. Mathison needed ads that spoke to their mission of improving DEI, but also made it clear what they offer.
I worked with Forty Two Agency’s team to brainstorm creative, compelling ads that would make it clear what Mathison sells while also speaking to the larger pain points and goals of their DEI-driven audience.
We created ads that spoke to the problems and struggles of DEI leaders and HR employees, and made sure that each ad clarified what Mathison sells.
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