The Client

Undercover Mama is a small business that sells nursing and maternity clothes. Their voice is excited and positive.

The Audience

Undercover Mama’s audience is new and expecting mothers who plan to breastfeed. Ease and comfort are especially important to this group. For Undercover Mama’s specific audience, modesty and style are also essential.

The Problem

Undercover Mama wanted to improve their SEO and to update their product descriptions to better stand out in a competitive industry. They planned to rework their product descriptions to be easier to skim and to highlight the benefits, while also including top keywords.

Our Solution

I wrote product descriptions and SEO descriptions for Undercover Mama’s top-selling nursing tank. I emphasized how their unique and patented One Hand Nursing Access makes nursing easier for new moms, and referenced rushing to feed a hungry baby to highlight the benefit of quick nursing access. I used bullets with bolded headings to make the product descriptions as skimmable as possible, and included each top benefit in a bullet.

The Result

Click on an image below to enlarge.