The Challenge

R2i is a leading Canadian IT services provider. They wanted to be seen as thought leaders in their field by publishing blogs and promoting their webinars. To do that, they needed a writer who could understand IT topics and write value-packed content that IT professionals would appreciate. (They also needed their English writer to be able to read their French content briefs!)

The Process

With my background as a software engineer, I was able to thoroughly and quickly understand the IT topics R2i wanted to write about. I interviewed R2i experts to gather information about their programs and their client’s issues, and researched what their competitors were saying.

Our Solution

I wrote 1000 to 2000-word blog posts about IT topics that positioned R2i as a leader in the Canadian IT world. I also wrote easily skimmable summaries of their expert webinars to encourage more of their audience to view the content.

The Result

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