CEK Logo

Tone to Trust: Lesson 2

Tone to Trust: How to sound interesting and irresistible with an authentic tone of voice

Stand out by knowing what you aren’t

In this 5-minute lesson, you’ll learn:

  1. Why what you aren’t can be more important than what you are
  2. How to stand out from your competitors deliberately and automatically with everything you write
  3. How to make your tone of voice definition from yesterday 10x more useful

Scroll down to get today’s workbook pages, and follow along as you listen. It just takes a moment to jot down your ideas … and you’ll thank yourself later!

Follow along in the workbook

Write it now… thank yourself later!

Want 1-on-1 support?

What it's like to work with me

"Cleo had some great ideas to change the focus of my website from what I do and can provide to a client to what the client is going to feel once they've used my organizing/decluttering services. It took some time to think that way, but I did get my site updated and 3 days later I had someone who's been on the fence for a year reach out and said she decided to look at my website again and said, "I really do need your services to start the new year." I attribute her decision to my updated website. I think she felt that it now focused on her and her feelings and the benefits of hiring me. Thanks, Cleo!!"
Caryn Weber
Organized Chaos
"With a few questions, and in no less than an hour, Cleoniki had a strong enough handle on my business - its services, values, what differentiates it from competitors, etc. - to craft strong, compelling copy for my website. Some of it is on my business card now, too!"
Joe Diaco
Podcast Editor & Coach


"Cleo, I cannot thank you enough!! Your explanation and clear steps gave me the tools I needed to connect the dots. I love my website and am now working on using my story brand to create content!"
Jenny Cee
Cee Clear Organizing


"I am so glad we set such a beautiful tone for the brand copy, makes everything so easy from here. Can’t thank you enough for making my vision come to life the way you did. I love the copy so much. The whole story feels complete and totally realized, I’m over the moon!!!!"
Cassandra Kehren
Aquarius Day