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Tone to Trust Free Course

Build trust, stand out, and make sales with an authentic tone of voice.

Tone to Trust: How to sound interesting and irresistible with an authentic tone of voice

Trust is the foundation of every sale, and the way to build trust is through consistency and authenticity.

When you establish a brand tone of voice for all your writing, you can bake that consistency and authenticity into everything you do.

Your unique, human voice will shine through all your writing, standing out from the look-alike robot brands and building trust with every word.

Which means more sales from the RIGHT people.

Get the FREE 4-day Tone to Trust course

Tone to Trust, delivered right to your inbox, gives you 4 days of easy-to-follow lessons.

  • 4x 5-minute video lessons that explain how to build (and use) your authentic tone
  • A 10-page workbook to get your tone written down so it’s actually useful for you
  • Free 1-on-1 support in a half-hour call for feedback or encouragement
Write Your Heart Out Workshop

Everything you need to build your tone

Tone to Trust, delivered right to your inbox, gives you 4 days of easy-to-follow lessons.

  • Lesson 1: Set a value-based tone that wins your customers’ hearts
    • In this 5-minute lesson, you’ll learn:
      • Why tone of voice is the secret ingredient you’ve been missing to get attention and deeply connect with your customers
      • The importance of values in marketing (hint: they’re the foundation of everything)
      • How to define your interesting, irresistible, authentic tone right now
    •  
  • Lesson 2: Stand out by knowing what you aren’t
    • In this 5-minute lesson, you’ll learn:
      • Why what you aren’t can be more important than what you are
      • How to stand out from your competitors deliberately and automatically with everything you write
      • How to make your tone of voice definition from yesterday 10x more useful
    •  
  • Lesson 3: Create a word bank that makes irresistible writing easy
    • In this 5-minute lesson, you’ll learn:
      • Which words fit into your tone and which don’t (figure it out once, use it forever!)
      • Simple techniques to keep your tone consistent so you build trust
      • What to do when you’re not sure what words to reach for
  • Lesson 4: Put your tone into action to build trust every day
    • In this 5-minute lesson, you’ll learn:
      • How to put your tone of voice into action so it does what you created it to do
      • The best way to share your tone of voice with others (human or our friendly robots)
      • When and how to adjust your tone of voice so it stays juicy and relevant

Get Tone to Trust now for free

Join the Messaging Minute email list for free access to Tone to Trust – plus more lessons on messaging, launching, and copywriting delivered once every quarter.

What it's like to learn with me

"Cleo had some great ideas to change the focus of my website from what I do and can provide to a client to what the client is going to feel once they've used my organizing/decluttering services. It took some time to think that way, but I did get my site updated and 3 days later I had someone who's been on the fence for a year reach out and said she decided to look at my website again and said, "I really do need your services to start the new year." I attribute her decision to my updated website. I think she felt that it now focused on her and her feelings and the benefits of hiring me. Thanks, Cleo!!"
Caryn Weber
Organized Chaos
"With a few questions, and in no less than an hour, Cleoniki had a strong enough handle on my business - its services, values, what differentiates it from competitors, etc. - to craft strong, compelling copy for my website. Some of it is on my business card now, too!"
Joe Diaco
Podcast Editor & Coach


"Cleo, I cannot thank you enough!! Your explanation and clear steps gave me the tools I needed to connect the dots. I love my website and am now working on using my story brand to create content!"
Jenny Cee
Cee Clear Organizing


"I am so glad we set such a beautiful tone for the brand copy, makes everything so easy from here. Can’t thank you enough for making my vision come to life the way you did. I love the copy so much. The whole story feels complete and totally realized, I’m over the moon!!!!"
Cassandra Kehren
Aquarius Day