I am Cleoniki Kesidis, a passionate copywriter and brand storyteller who thrives on simplifying complex ideas and connecting businesses with their audiences on a deep level.

In this episode, I take you on a journey through my transition into the world of copywriting, where I combined my two passions to create a successful business. I share the pivotal moment that led me to take the leap into full-time freelance writing and how I secured my first clients. Building genuine relationships has been the cornerstone of my business growth, and I share my system for making authentic connections that attract the clients I want to work with.

Throughout our conversation, I stress the importance of knowing your audience as a business owner and developing a distinct brand voice to stand out in the market. I shed light on the dangers of perfectionism and share valuable insights on avoiding burnout as a creative and business owner.

As we delve deeper, I discuss the foundational elements businesses should have in place before working with a copywriter, including a solid understanding of their target audience. I explain the significance of differentiating your business brand voice from your personal voice and how AI tools can aid in the creative process without replacing human creativity.

In conclusion, I debunk the notion that starting a business is only for experts, as I firmly believe that anyone can embark on this journey with the right mindset and dedication. Whether you’re a creative, a business owner, or an aspiring entrepreneur, the key lies in embracing your passions and forging genuine connections to build a thriving and successful venture.

Connect with me on LinkedIn to stay updated with my latest insights and collaborate on exciting new ventures.